HAJANATECHNOLOGIES
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Digital Marketing Specialist
Full-Time📍 Bengaluru, India🕒 9:00 PM – 6:00 AM IST (aligned with EST time zone)
About the Role
We are seeking a smart, flexible, and enthusiastic Digital Marketing Specialist who understands current digital marketing trends and can help us build a strong online presence in the IT and Salesforce ecosystem. The role combines strategy and execution - from content writing and social media engagement to paid campaigns and analytics.
Responsibilities
- Develop and execute strategies aligned with IT, Salesforce, and AI/ML industry trends.
- Leverage the latest digital marketing strategies and social media algorithms.
- Research competitors, communities, and market opportunities to shape campaigns.
- Write blogs, articles, ad copy, and case studies with strong content writing skills.
- Create high-converting email campaigns and newsletters with focus on copywriting, automation, and personalization.
- Plan, create, and manage content calendars across social media platforms.
- Engage with followers through comments, direct messages, and instant response strategies.
- Optimize social media posts for trends, hashtags, and audience engagement.
- Grow brand visibility on Google My Business and relevant IT communities.
- Build and monitor analytics dashboards and reports using GA4, Power BI, and Looker Studio.
- Track KPIs and analyze wins vs. areas for improvement to optimize ROI.
- Expertise in SEO audits, keyword research, content suggestions, and trend analysis.
- Conduct keyword research, on-page/off-page SEO, and competitor analysis.
- Collaborate with cross-functional teams for strategy alignment and campaign execution.
Requirements
- testExperience: 3–5 years in digital marketing (freshers with strong skills and enthusiasm may apply).
- Strong knowledge of digital marketing strategies. social media management, SEO, SEM, content writing, content creation, web copies and email copywriting.
- Proficiency in analytics tools (GA4, Looker Studio, Power BI).
- Familiarity with IT services, Salesforce, and AI/ML trends preferred.
- Ability to strategize and manage content calendars across multiple platforms.
- Excellent writing and communication skills.
- Flexibility to work night shifts (EST time zone).
- Proactive, adaptable, and able to thrive in a startup environment.