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Hajana Technologies
DIY Predictable Outbound Pipeline

Build Your Own
Predictable Outbound Pipeline

We design and implement a real outbound system—so you can own acquisition internally.

No campaigns. No templates. A structured outbound engine your team controls.

Start Your DIY Pipeline Review

See How the DIY Program Works

Start Your Engine

Tell us about your outbound pipeline goals, and we'll help you build predictable revenue.

We respect your privacy. No spam, ever.

Built for Teams That Want Control

Our infrastructure setups prioritize stability, security, and consistent performance.

Inbox Health & Longevity

Systems designed to keep your domains healthy and your sender reputation high over the long term.

Brand Protection

Safeguards that separate your main corporate domain from outbound activities to eliminate risk.

Clean Sending Reputation

Protocols to ensure your emails land in the primary inbox, not spam or promotions folders.

Scalable Infrastructure

Built to handle volume growth without breaking or triggering spam filters.

When DIY Makes Sense

This is for teams who want to learn, build, and own.

You want internal control over outbound

You plan to hire or already have SDRs / growth staff

You don’t want to outsource core acquisition

You’ve tried cold email but never built a system

You want outbound to become infrastructure, not a task

The Real DIY Problem

Most teams trying to “do outbound themselves” face this:

DIY outbound fails not because teams can’t do it.
It fails because there is no system design layer.

Common Traps

  • Tools are bought before strategy
  • Lists are built before ICP logic
  • Messages are written before positioning
  • Emails are sent before deliverability
  • Replies come in, but nothing improves
  • SDRs are hired before systems exist

The DIY Predictable Pipeline System

We act as your outbound systems partner.

We build and you operate.

We design, guide, structure, and validate.

The goal is not activity.

The goal is to leave with a fully engineered outbound pipeline system your team can run without us.

What We Build With You

01

ICP & Market Engineering

  • Who to target
  • Which problems to lead with
  • Which roles engage and convert
  • How to structure ICP testing
  • What to exclude
Outcome:Outbound becomes a market-learning process.

02

Prospect Data System

  • ICP-aligned data criteria
  • Verification and quality rules
  • Segmentation and tagging logic
  • CRM-ready structures
Outcome:Your team learns to build clean, scalable prospect systems.

03

Messaging & Journey Architecture

  • Cold → awareness → qualified journeys
  • Role-based conversation paths
  • Personalization logic
  • Positioning frameworks
  • Review and QA processes
Outcome:Your team doesn’t write emails. They build a messaging system.

04

Infrastructure & Deliverability Framework

  • Domain and mailbox architecture
  • Warm-up and reputation protection
  • Sending logic and rotation
  • Tool and CRM integration
Outcome:So your outbound is built for long-term safety.

05

Signal, Niche-Down & Qualification Engine

  • Engagement tracking logic
  • ICP refinement rules
  • Lead qualification structure
  • Sales handoff system
Outcome:Outbound becomes a system that improves itself.

What You Get

A complete outbound pipeline system
ICP discovery and targeting frameworks
Prospect data architecture
Journey-based messaging systems
Deliverability-safe infrastructure design
Signal tracking and niche-down logic
Sales-ready handoff process
Documentation and operating structure
A system your internal team owns

Is This a Good Fit for Your Team?

This Is a Good Fit If You:

  • Want to run cold email internally
  • Need deliverability-safe infrastructure
  • Have in-house SDRs or founders sending outreach
  • Prefer ownership over outsourcing

This Is Not a Fit If You:

  • Want us to run campaigns for you
  • Expect results without execution
  • Plan to send high volume immediately

Why This Matters

Once infrastructure is built incorrectly, fixing it costs time, money, and domains.

Building it right the first time saves all three.

How the DIY Program Works

DIY Pipeline Review

Diagnostic to assess readiness

ICP & outbound system design

Defining the market strategy

Infrastructure & data framework

Building the technical foundation

Journey & messaging architecture

Crafting the conversation paths

Implementation guidance

Hands-on build support

Signal tracking & refinement

Optimizing based on data

Sales handoff design

Connecting outbound to revenue

Internal enablement & documentation

Ensuring long-term ownership

We architect, guide, review, and optimize.

You execute.

Optional Add-On Services

Use Support Where You Need It

You can run outreach fully in-house — or extend support selectively.

Prospect list building & data enrichment

Message personalization frameworks

Copywriting support

Deliverability monitoring

Use only what you need. Scale at your pace.

Need Guidance?

Want to Know What to Build (and What to Avoid)?

We'll review your current or planned setup and show you exactly what's required for safe DIY outbound.

Outbound Readiness Review

No obligation. No pressure.

Expert Support
Get In Touch

Why This Is Lower Risk Than Figuring It Out Alone

You build it once. You use it for years.
We eliminate the guesswork.

No tool chaos
No random list buying
No burned domains
No wasted SDR cycles
No blind experimentation
Diagnostic Session

DIY Pipeline Review

A short diagnostic to assess whether DIY is the right path and what system layers your team needs.

Request Your DIY Pipeline Review

On the call we:

  • Review your services and sales motion
  • Evaluate your internal capability
  • Identify missing system layers
  • Map your DIY pipeline architecture

You leave with:

  • Clear outbound readiness
  • DIY roadmap
  • System priorities
Review My Outbound Setup

Outbound Infrastructure Review

We'll assess:

  • Your current or planned cold email setup
  • Deliverability risks
  • Scaling readiness
  • Whether DIY makes sense for your goals

This is a diagnostic call, not a sales pitch.

If DIY isn't the right path, we'll say so. If it is, we'll show you exactly how to build it.

SCHEDULE A MEETING TODAY!

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January 2026
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Frequently Asked Questions

Everything you need to know about your new infrastructure.

Is this training or consulting?

No. This is outbound system design with guided implementation. We architect the system, provide the initial data and messaging layers based on your plan, and guide your team in building and operating it.

How is this different from courses or outbound coaching?

Courses teach tactics. Coaching gives advice. This program builds your actual outbound system: ICP frameworks, data architecture, journeys, infrastructure design, signal models, and qualification logic.

Do you provide prospect lists and messaging?

Yes. Initial prospect data and messaging frameworks are provided based on the plan you choose. Ongoing prospect list building and personalized messaging support are available as optional add-ons if required.

Do you run campaigns for us?

No. Your team runs execution. We design the system, set the structure, provide foundational assets, and validate quality.

Do you write emails for us?

Messaging frameworks and baseline examples are included based on your plan. Campaign-specific writing and personalization can be added if you want hands-on support.

Who is this built for?

B2B service businesses building outbound internally, teams hiring SDRs or growth operators, and founder-led teams transitioning sales in-house.

We don’t know our ICP clearly yet. Is DIY still a fit?

Yes. The system is designed to start with controlled ICP discovery and refinement before scale.

How long does it take to build the system?

Most teams complete the full foundation within 60–90 days, depending on internal execution speed and plan scope.

Will this replace our sales team?

No. It builds the outbound system that structures, qualifies, and routes conversations before sales takes over.

Is this safe for deliverability and brand reputation?

Yes. Infrastructure, warm-up logic, volume discipline, and reputation safeguards are designed before outreach begins.

Do we own everything that gets built?

Yes. Frameworks, data systems, journeys, infrastructure designs, and system logic belong to you.

What internal effort is required?

Execution, tool operation, reply handling, and CRM management. We handle system design, strategic guidance, data foundations per plan, validation, and optimization frameworks.

Is this for B2C?

No. This program is built only for B2B service businesses.

What is the first step?

A DIY Pipeline Review to evaluate your services, sales motion, internal capability, and the system layers required to build a predictable outbound pipeline.