CRM is a part of every businessperson’s day-to-day routine. But what exactly is a CRM? What is a CRM software? First, let’s take a step back and look at the history of CRM. “CRM” is an acronym for customer relationship management, which basically means any tool, strategy or process that helps a business better manage and access its customer data. It all began with handwritten notes and rolodexes. But with the rise and development of digital technology, CRM evolved into databases that were stored on individual computers. Then, the definition of CRM changed to something much more complex. It wasn’t just notes anymore. Managing your company’s relationship with your customers became a complex process. If you want to succeed in any industry, then you need a dependable system built on a CRM software.
A CRM system is a platform that unifies your marketing, sales, and customer service departments, consolidating their notes, actions, and metrics into a single, unified system. Each user has direct, easy access to the client data they need in real-time. Not only does this allow for unparalleled coordination across your teams and departments, it also allows you to provide your customers with something truly unique: personalized, one-on-one customer experiences. Contrast this with the limited functionality of legacy and analogue systems, and you’ve got something with the potential to change the way you interact with your customers. SaaS (Software-as-a-Service) and cloud computing work together to make CRM platforms accessible wherever a user has access to the internet. Because of this, cloud based CRM software can scale and grow with your business, and every company, regardless of size, can reap the benefits of an integrated CRM-software-based system. Most companies that have integrated their CRM platforms cite data as a competitive edge or a strategic asset.